Month: March, 2013
After a reign of 15 years, automotive experts were predicting the end of an era but in 1988, Porsche introduced the second generation 911 which was known internally as the 964. The 911 platform was completely redesigned with 85 percent new components, creating a modern and sustainable vehicle while still maintaining its classic design. The most prominent design changes to the exterior were the new front and rear bumper which were controversial amongst 911 enthusiasts.
The primary technical innovations that were introduced with the 964 platform included standard power steering and ABS. An optional all-wheel drive system that was derived from the Porsche 959 supercar was also available. Improved aerodynamics included the front and rear bumper, redesigned underbody, and–for the Carrera and Speedster versions–a new rear spoiler that automatically extended at speeds above 50 mpg. As a result, the 964 achieved a impressive drag factor of 0.32 allowing the standard Carrera 2 with 250 horsepower to run 160 mph which is the same top speed as the earlier 911 turbo (930) with an additional 50 horses!
The Porsche 964 was available in the following versions: Carrera 2, Carrera 4, Carrera RS, Carrera RS America, Carrera RS 3.8, Speedster, Turbo, Turbo 3.6 and Turbo S as well as some exclusive versions produced in smaller numbers. Today, the 964 Carrera RS, 911 Turbo S, and 911 Carrera 2 Speedster are in particularly high demand among collectors.
Do you have either one in yours?
A decade after its debut, the Porsche 911 saw a rebirth with a complete makeover. The G-model has the longest running history compared to all other generations. From 1973 to 1989, it wowed fans and racing enthusiasts alike. It featured prominent bumpers which were an innovation designed to meet the latest crash test standards in the United States. Three-point safety belts became standard as well as integrated headrests.
In 1974, the Porsche 911 Turbo was unveiled, marking a very prominent milestone in Porsche history. The Turbo featured a three-liter 260 horsepower engine with an enormous spoiler. Its unique blend of luxury and performance became synomymous with the Porsche mystique. Three years later, the intercooler-equipped 911 Turbo 3.3 provided the next jump in performance. At 300 horsepower, it was the best in its class.
In 1983 the naturally aspirated 911 Carrera superseded the SC with a 3.2 liter 231 horsepower engine. It easily became a favorite among collectors. Starting in 1982, those who prefered the open air could also order the 911 as a Cabriolet. The 911 Carrera Speedster, launched in 1989, was evocative of the legendary 356 of the fifties.
Do you remember any of these models? Which one is your favorite?
Pacific Porsche is the only L.A. County dealer and one of only 25 dealers nationwide to receive the prestigious Porsche Premier Dealer Award. The award recognizes Porsche dealerships that best represent the ‘Porsche Business Model’ which means they have achieved the highest performance among their peers in brand utilization, product representation and development of key ‘Porsche business drivers.’ In addition, recipients of the Porsche Premier Dealer Award have demonstrated success as independent entrepreneurs who exceed the expectations of Porsche customers on a regular basis.
Porsche is known for its authenticity and unique heritage and the brand has a fervent core of loyal enthusiasts. Porsche owners are passionate about their automobiles in a way that no other automotive brand can match. Porsche owners don’t see simply see a vehicle–they see a legend. Therefore, this deep-rooted relationship between car and driver must also be forged between the company and the valued customer.
Porsche’s commitment to excellence and performance above industry standards is expected as a baseline for conducting business. The Porsche Premier Dealer Award program is dedicated to rewarding Porsche dealers that routinely go above and beyond these demands in their devotion to the brand and their customers.
According to a statement released by Porsche, “A Premier Dealer is a champion of the brand who ‘lives and breathes’ Porsche. Premier Dealers set themselves apart by exhibiting an entrepreneurial spirit in their approach to customer service that epitomizes the independent mindset of Ferdinand Porsche himself. Recognition as a Porsche Premier Dealer bestows the pride and prestige of being named one of the most highly regarded Porsche dealerships in North America.”
Since 1963, the 911 has been the heart of the Porsche brand. Since its release, it has become an icon where few other automobiles in the world can look back on such a long tradition and with such continuity as the Porsche 911. It first debuted as the Type 901 at the IAA International Automotive Show in September of 1963 and has been inspiring car enthusiasts around the world ever since. Not only that, every Porsche series, from the Cayenne to the Panamera, each carries an element inspired by the 911.
Over the decades, more than 820,000 Porsche 911s have been built and over the 7 generations, Porsche engineers have demonstrated the innovative power of the brand; each release has been reinvented, time and time again, bringing together what would seem like contradictions such as sportiness and everyday practicality, tradition and innovation, exclusivity and acceptance, as well as design and functionality. It comes to no surprise that each generation has its own personal success story to tell.
To commemorate the special occasion, Porsche has planned a variety of anniversary events to celebrate the iconic sports car. Celebrations will kick off with the Retro Classics show in Stuttgart which runs from March 7th till the 10th. There will be four special exhibits at the Porsche Museum which will include an early-model 911 Turbo coupe, a 911 Cabriolet study from 1981, a 1997 street-version 911 GT1 and a pre-series Type 754 T7 which “was a milestone on the way to the 911 design.” In addition, from June 4 – September 20, 2013, the museum will be celebrating “50 Years of the Porsche 911” with a special exhibition that will chronical the history and development of the 911.
Porsche will also be sending a vintage 1967 model 911 on a world tour, traveling five continents where it will make an appearance at events, including Pebble Beach Concours d’Elegance and the Good Festival of Speed, and places like Shanghai, Paris, and Australia. To follow the tour, go to http://porsche.com/follow-911.
Every week, over the course of the next few weeks, Pacific Porsche will feature milestones of each generation leading up to the new Porsche 911 GT3 which will make its debut at the Geneva Motor Show this month. We are honored to be recognized as one of Porsche’s Premier Dealers among the top 25 in the United States and the only one in LA. The designation is rewarded to those Porsche Dealerships that best represent the Porsche Business Model. So stay tuned as we continue to bring you the latest news and announce the arrival of the GT3 in our showroom!