Porsche and Audi have long been rivals of one another. They are constantly relying on performance and style differences to outsell one another. Differentiating between the two brands is becoming more difficult in recent years, with many vehicles relying on the same structural platforms during creation. Most of the time the two automakers rely on their powertrain to keep the differences alive, but now it seems that even powertrains are going to become much more similar in the future. Both Porsche and Audi have begun collaborating on a set of turbocharged gasoline engines. Their goal is to create better engines for both automakers, while saving as much money as possible during the design phase.
Audi and Porsche are going to produce a set of V6 and V8 engines that are turbocharged. These engines are all going to be based on the more efficient Atkinson cycle, and they will all have 500cc cylinder capacities. That means the V6 will be a 3.0 liter and the V8 a 4.0 liter. These engines will be completely scalable, giving either automaker the ability upsize or downsize the engines as they wish. They’re going to be based on the 90-degree design that’s used on so many leading gasoline engines today, and will be available to a range of automakers looking to put a quality engine in their vehicles.
Why the Collaboration?
With luxury automakers relying on their differences to sell to their own pools of fans it seems weird to combine forces to create an engine that’s going to sabotage those differences. The two automakers are likely coming together to create better engines at a lower price. Both automakers will have to spend less on research and development, and they will be able to combine their technological advances together to make a superior engine compared to what either automaker currently offers. Many buyers likely won’t realize that the engines are so closely related, and the ones that do will be more interested in the look, or the other differences of the vehicles than anything else.
Keeping things Different
Audi and Porsche have always gone to great lengths to differentiate their vehicles from one another. They specially tune and adjust their engines and up until now have made use of different components entirely to keep the cars separate from one another. It’s hard to say how the automakers are going to differentiate the vehicles now that they will be based on the same engines going forward. Likely the automakers will tune them differently, and scaling will come into play as well, but both an Audi and a Porsche might end up driving more similarly than they once did in the future.
It’s likely that diehard Porsche or Audi fans aren’t going to be too happy about this collaboration between the two luxury automakers. The vehicles are going to get more similar, but they will also each be improving. Future Audi and Porsche models will be more efficient and likely more reliable as well, and that’s good for everyone.
With Thanksgiving over, the holiday season is officially upon us. In preparation for Christmas, Santa will be stopping by the LAcarGUY stores to spread the joy of the holidays.
Do you have a gift you’d like to ask Santa for? Are you unsure if you’re on the naughty or nice list? Or do you just want to take a picture with the big guy himself?
Child or adult, LAcarGUY encourages you to stop by its stores to meet Santa and enjoy breakfast on us. Full details are below. Be sure to find the store nearest you, or the store with the vehicle you’ll be asking Santa to bring you for Christmas, to see if Santa will be stopping by from 9 a.m. to noon on December 7th or 14th!
Dec 7th from 9am – 12pm:
Audi Pacific: 20460 Hawthorne Blvd. Torrance, CA 90503
Pacific Volkswagen: 14900 Hindry Ave Hawthorne, CA 90250
Pacific Subaru: 20550 Hawthorne Blvd. Torrance, CA 90503
Dec 14th from 9am – 12pm:
Toyota of Santa Monica: 801 Santa Monica Blvd Santa Monica, CA 90401
Lexus of Santa Monica: 1501 Santa Monica Blvd Santa Monica, CA 90404
Volkswagen of Santa Monica: 2440 Santa Monica Blvd Santa Monica, CA 90404
Toyota of Hollywood: 6000 Hollywood Blvd Hollywood, CA 90028
Pacific VW (Pet Day): 14900 Hindry Ave Hawthorne, CA 90250
LAcarGUY was proud to once again particpate in Palos Verdes' annual Concours D'Elegance at Trump National Golf Club on Sept 13th, 2009. Now in its 17th year, the event offers participants and specatators a formal yet relazed seeting to appreciate some of the finest classic automobiles ever produced, all in an amazing cliff top setting on the Palos Verdes coast line.